by Mitch Byers :: January 22nd, 2009 :: Posted in Selection & Hiring |
1. Too many companies write three paragraphs about the company and only write three sentences about the job. They have it flipped flopped. Use words to sell the challenges of the opportunity, not the company. Once a candidate begins to think of themselves in the role, then it is easier to sell the company. Job first, company second. Provide a company web address and if a candidate is interested is in the job they will naturally want to know more about the company. This is a particularly effective strategy for smaller to mid-size companies without strong name recognition.
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